November 15, 2017
INFINITI is teaming up with the Arbor Day Foundation to plant 35,000 new trees on behalf of drivers this holiday season. The forward-thinking luxury automaker says this is a great way to evoke thought amongst people on how they can begin their own legacy.
In the “New Tradition” video campaign below, you’ll see a family who embarks on a journey into the forest in their brand-new INFINITI QX60 to replant their living Christmas tree, while neighbors throw away their holiday trees.
“The holidays can be overwhelming and full of expected clichés like big red bows and blow out sales events,” said Allyson Witherspoon, director, Marketing Communications and Media at INFINITI Americas. “This holiday season, INFINITI wanted to break these norms and empower our drivers and employees by paying it forward with these tree donations.”
From now through Dec. 31, those who visit INFINITI stores across the U.S. will receive a replica of the ornament shown in the video up top.
Whether you’re in the market for a new car or not, we hope you stop by our store and take part in this meaningful cause. While you’re here, make sure you check out our pristine selection of new and pre-owned luxury vehicles. We are confident you’ll be impressed!
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