June 28, 2022
The month of March is known as Women’s History Month and is when INFINITI and Waze are partnering to help Waze users learn more about significant women who have contributed to society and helped shape different cities throughout Canada and the U.S. The campaign is called “Pave it Forward” and will allow Waze users to learn about different women who have made their mark on a major city. The different cities that have been selected for the campaign include New York, Los Angeles, San Francisco, Houston, Dallas, Miami, Tampa, Vancouver, B.C., Toronto, Nashville, Chicago, Philadelphia, and Boston.
The campaign will focus on historical landmarks centered around key women and will also highlight different types of businesses that are owned by women. This allows drivers to stay updated on important information while driving short or long distances through major cities and downtown areas.
The campaign originated due to studies that have discovered many of the streets throughout the U.S. and Canada have been disproportionally named after various women in history. The mission of the campaign is to give attention to diversity and help elevate women who have given back to their communities through their small businesses while also challenging convention.
Another contributor to the “Pave it Forward” campaign was the National Women’s History Museum, which is known for celebrating women’s contributions throughout history. The museum selected which landmarks and businesses would be highlighted on Waze throughout March, allowing drivers to stay educated and hear the app speak the facts as the navigation system is in use. Historical landmarks will be visible when Waze users search for specific destinations. Chief revenue officer at Waze, Suzie Reider, has stated that the app is enthused by the partnership to ensure communities that are impacted by women continue to move forward.
While using Waze during Women’s History Month, drivers will have the ability to switch their icon to the 2022 INFINITI QX60, which is one of the new models released by the automaker. The QX60 features a 12.3-inch touchscreen in the cabin, as well as USB-based Android Auto that displays Waze while the car is operating. Wireless Apple CarPlay also comes standard for increased smartphone connectivity while on the go.
If you want to learn more about the different INFINITI models we have available at our dealership, we invite you to reach out to our team today. You can schedule a test drive and also learn about the financing options available at our dealership.
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